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Practice Made Perfect enables your whole Practice team to consistently be confident, knowledgeable experts and creates an environment where your patients want to buy from you and recommend you to their friends, family and work colleagues. Add your email to the mailing list to get the latest updates.

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Simon Burgess

Speaker, Trainer and Business Growth Coach

Simon is a professional and experienced business owner, speaker, change management consultant and a hands-on growth coach/trainer with over thirty four years’ experience within the optical profession. He believes in empowering, motivating and encouraging a change in mindset so students on this programme are able to release their full personal and professional potential through becoming modern day thinkers and leaders within their teams. 

Simon has succeeded within many leading roles within optics including UK and Ireland Training Manager for Specsavers Opticians where his contribution in developing people within the optical profession was rewarded by being given an Honorary Worshipful Company of Spectacle Makers award and subsequently given the Freedom of the City of London. He was then approached to become the UK Development Director for Vision Express leading his team to introduce a training and development path for the UK stores to create knowledgeable and confident experts. Previously to these roles Simon worked for Boots Opticians for 13 years where he managed teams and businesses and progressed into Business Operations Manager leading businesses to grow. 

Simon decided to set up his own company (Think) in 2005 where he established Sight Care Training working alongside the SightCare Group and provided all training and development requirements including business growth and coaching programmes for 14 years working exclusively with independent optical business owners nationwide. 

Simon has presented and performed public speaking at many optical events throughout his career and is passionate about delivering the very best customer experience. He is also British Psychological Society qualified in Level A occupational testing and Level B personality assessments and believes that psychology plays a big part in creating a positive mindset to enable businesses to flourish and teams becoming confident experts creating a positive memorable experience.

Simon is proud to introduce Practice Made Perfect which captures all of the strategies, behaviours and mindsets which Simon has been successfully 'testing and measuring' within his UK business owner groups to enable your optical Practice to continue to be successful through your whole team becoming knowledgeable, confident experts.